brand.excellence.house

1. May 2022

Creative development process for a corporate strategy!

After showing you the basic features, requirements and operational implementations in our Blogs 1 & 2, we would like to review the creative development process of the corporate strategy. This helps you understand the systematic processes of the feasibility check. It is easier to apply the feasibility check with a simple system and the appropriate technical know-how, so we briefly present to you the groundbreaking parameters below.

27. February 2022

Holistic Branding – Positioning the Brand “In the soil lies the seed – like the vulnerable worm snatched by the bird!”

To harvest success, seeds must be widely and deeply scattered. Brand positioning can be compared to this notion and,...

23. December 2021

Operational approach for a promising Corporate Strategy

Our first blog reviewed the basic features and necessities for a successful corporate strategy, which takes a holistic view of the entrepreneur in the medium to long term. Operational implementation is an essential tactic and requires information adapted to market conditions as well as the use of clear guidelines adapted for the roll-out. Success or failure depends on this.

23. November 2021

Digital Innovation - Living & Experiencing It- A Retail Eruption!

Today's shopping landscape can be brought to life - Zeitgeist. However, only a few brands have done this with perfect implementation, creativity, and innovation. There are still many hurdles to overcome, and the transformation poses a significant challenge to every company in terms of financial resources as well as workforce and, above all, the knowledge of how to link ideal worlds of experience - the new touchpoint or customer journey!

19. October 2021

Holistic branding - brand, platform, and foundation combined as a starting point

It’s possible to build a house on a broad and solid foundation – it’s not the roof that comes first but rather a keystone that must be set for everything that follows to correctly fit together. The same principle applies to brand management and brand building.

19. October 2021

Netnography: Valuable Consumer Insights through Social Media.

What brings competitive advantages? There are many ways for enterprises to differentiate from others. Quality, price, brand attractiveness, including multiple other factors, entail distinctiveness and potential success.

22. September 2021

GDPR for websites - Much more than a “Cookie Banner”

These days, anyone visiting a website rarely gets to enjoy the content directly - usually a window inevitably blocks the actual page, asking - sometimes more, sometimes less friendly - for consent. Mostly out of habit and in order to view the website quickly, one clicks the highlighted button "Accept all" without actually knowing what this means.

22. September 2021

Why does a Brand Excellence House do strategic competitive analyses?

Competitive analyses are beneficial in every aspect of entrepreneurial activity. Information about products, positioning, strategy, and appearance of competitors show on the one hand what works well, but on the other hand also what kind of gaps exist in the market.

10. August 2021

Holistic Branding - The Power of Brand Management

Those who remain true to themselves change! Said another way, if we consistently adapt to the circumstances around us, we transform ourselves by evolving. Organically, then, we become the best example of what holistic means.

24. July 2021

Alignment strategy for a business enterprise – setting objectives, charting a course and effectively using resources to make it all happen.

In the competitive world of business, companies of all sizes are under pressure for successful outcomes. Market uncertainties can shake the most airtight plans. A comprehensive and transparent corporate strategy that properly accounts for risk can mitigate problems, keep management focused on essential goals and drive business development forward. This zeitgeist represents the pulse of business life today.