Holistic Branding - Brand Identity & Charisma
A strong brand is based on a clear profile of what the brand can generate in terms of identity and charisma - its personality. This illustrates that personality is about the external appearance and its related perception. It’s an expression of self-image, identity, and clarity of diversity, it’s distinctiveness. So how does a brand stand out from others, and what makes it different? In this post, we go into the brand profile and show how relevant and necessary characteristics can be incorporated, are positively received in the subconscious and how a clear picture emerges.
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