Trademark protection secures and increases a company's value through legal, financial, and practical aspects of brand registration.
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How we live our brand/company, involve our internal and external stakeholders and let them feel what we live by, arouses interest and enthusiasm, conveys the feeling of US and of BEING THERE in the present.
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Much of today's licensing business is based on what it was twenty years ago, although it has changed completely in terms of the required support, necessary implementation parameters and potential available partnerships.It’s no longer the case that a brand name is simply put on a product.
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Brand visualization creates identity and connection! We all know that a first impression of ourselves, whether real or perceived, creates a lasting impression on others. For a brand, 80% of what is visualization by those who see it is based on the same principle, namely sensory impression and how clearly that impression is received by consumers. Through strong visualization and imagery, we immediately recognize if something appeals to us, interests us and is relevant.
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We’ve described in detail the development of a corporate strategy plan in our first 3 blogs. Now, it’s important for us to discuss how departments and employees outside management are critical in strategy implementation. As soon as the plan is communicated at all levels of the firm, employee contributions are more easily understood by everyone. Clear communication is a prerequisite for this understanding, and it must be exercised ongoing. This tactic is indispensable for the training and education of employees.
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A strong brand is based on a clear profile of what the brand can generate in terms of identity and charisma - its personality. This illustrates that personality is about the external appearance and its related perception. It’s an expression of self-image, identity, and clarity of diversity, it’s distinctiveness. So how does a brand stand out from others, and what makes it different? In this post, we go into the brand profile and show how relevant and necessary characteristics can be incorporated, are positively received in the subconscious and how a clear picture emerges.
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Some companies are very successful in licensing, some are not. In general, very little is known about reasons, measures, and pitfalls. We developed 23 basic rules that help you to better manage your license business. We have structured them into four different areas. These rules have proven to be generally valid and applicable under any circumstances. Use them as a checklist to see if there is room for improvement in your licensing activities.
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After showing you the basic features, requirements and operational implementations in our Blogs 1 & 2, we would like to review the creative development process of the corporate strategy. This helps you understand the systematic processes of the feasibility check. It is easier to apply the feasibility check with a simple system and the appropriate technical know-how, so we briefly present to you the groundbreaking parameters below.
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To harvest success, seeds must be widely and deeply scattered. Brand positioning can be compared to this notion and,...
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Our first blog reviewed the basic features and necessities for a successful corporate strategy, which takes a holistic view of the entrepreneur in the medium to long term. Operational implementation is an essential tactic and requires information adapted to market conditions as well as the use of clear guidelines adapted for the roll-out. Success or failure depends on this.
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Today's shopping landscape can be brought to life - Zeitgeist. However, only a few brands have done this with perfect implementation, creativity, and innovation. There are still many hurdles to overcome, and the transformation poses a significant challenge to every company in terms of financial resources as well as workforce and, above all, the knowledge of how to link ideal worlds of experience - the new touchpoint or customer journey!
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It’s possible to build a house on a broad and solid foundation – it’s not the roof that comes first but rather a keystone that must be set for everything that follows to correctly fit together. The same principle applies to brand management and brand building.
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