Holistic Branding – “Relevance & Perception”
You can see how holistic branding closes the circle for authentic brands and brand management when you can feel the brands.
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We are the driver for outstanding service and excellence for both national and international brands.
We think globally and act locally: glocalisation is our aim (global & local).
We are dedicated, inventive and trail-blazing.
SWISS tradition of excellence is how we act and think.
You can see how holistic branding closes the circle for authentic brands and brand management when you can feel the brands.
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“Licenses vs. collaborations - what are the differences and advantages of these different yet similar partnerships”?
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If we were to personify a product, we would want it to reflect characteristics we admire in an upstanding person: authenticity, a representation of good values, a clear purpose derived from a clear vision, and a reflection of an attitude toward living life fully. This notion applies to what we refer to as brand emotionalization, or brand staging.
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