Holistic Branding - “Emotionalizing the brand is an art - staging it is the freestyle!” Brand scenery and implementation
If we were to personify a product, we would want it to reflect characteristics we admire in an upstanding person: authenticity, a representation of good values, a clear purpose derived from a clear vision, and a reflection of an attitude toward living life fully. This notion applies to what we refer to as brand emotionalization, or brand staging.
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