1.0blueDOM - driving brand excellencehttps://bluedom.swiss/en/bluedomhttps://bluedom.swiss/en/blog/author/bluedom/rich600338<blockquote class="wp-embedded-content" data-secret="pDDdNgxq7a"><a href="https://bluedom.swiss/en/blog/strategic-competitive-analysis/">Why does a Brand Excellence House do strategic competitive analyses?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://bluedom.swiss/en/blog/strategic-competitive-analysis/embed/#?secret=pDDdNgxq7a" width="600" height="338" title="“Why does a Brand Excellence House do strategic competitive analyses?” — blueDOM - driving brand excellence" data-secret="pDDdNgxq7a" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://bluedom.swiss/wp-content/uploads/2021/09/strategische-wettbewerbsanalyse-1-scaled.jpg25601707Why? Competitive analyses are beneficial in every aspect of entrepreneurial activity. Information about products, positioning, strategy, and appearance of competitors show on the one hand what works well, but on the other hand also what kind of gaps exist in the market. Thus, a well-worked competitive analysis provides the foundation for product or service portfolio,